Building a new business is tricky. As the entrepreneur, you are the business. You run sales and strategy and product development.
You end up investing your time in the urgent. It’s like going on holiday and returning home to a garden full of weeds. It takes a lot more effort to get rid of the weeds than to avoid them.
You can either focus on what you believe is the most critical element of your business and hope it works. This is like going all in on a single number on a roulette wheel.
The alternative is to increase the amount of focus you have available. Get a partner or a specialist that is good at the stuff you forget to think about.