Every business follows a growth curve. Every business has crisis through which it will inevitably grow. You can prepare for them. You cannot avoid them.

You can choose the rate of growth. How quickly do you want to scale? This sounds like a silly question. As quickly as possible! Consider that one of the largest killers of new businesses is lack of cash flow. This is often a consequence of unsustainable growth.

The second challenge with quick growth, is you will encounter the crisis in quicker succession. They require energy and investment to resolve.

There is no default setting here.

Check out Larry Greiner’s thoughts on this.



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