We want to ensure that all the energy we use is spent on something useful; generates ROI or adds value. This works well when we know what we are doing and what the market wants.

When we innovate, we design for the future. We design for and in uncertainty. Here effort compounds over time. It creates connections and intersections we would never have considered.

Unlike finances, this does not compound neatly in one account with easy access. It compounds in the heads, hands, and hearts of people.

Compounded effort is the gold mine of innovation culture. It requires experienced leaders to unlock returns.



Nathan Dumlao

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