Everything that exists has a purpose. Entire eco-systems finely balanced in perfect harmony. Each bug, plant, and mammal fulfilling its role in a complex collection of processes. Nothing is wasted.

Intent is unique to humanity. We have the ability to chose. This allows us to act outside of our purpose. This causes waste. This causes progress.

An organisation has only purpose. We give Coca-Cola purpose because we like their drinks. Purpose is determined by the environment you serve. Intent allows you to design the environment.

Intent is powerful when it functions for the benefit of purpose. It is destructive when it does not.

Strategy is the management of Intent. It is serious business.



Nicolai Berntsen

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