Easy is worth it. If you do something repeatable, predictable and simple, easy makes sense. Finding the easy way makes us smarter. It creates value and builds companies.
Easy never starts out that way. Like learning to drive, it seems impossible in the beginning. Easy is the result of years of hard, dedicated commitment to a task.
It seems easy to sell your product until you try the first time. It seems easy to employ someone until you do. It seems easy to scale a business until you try.
Masters make hard things look easy. Lazy people do easy things.
It’s not the same thing.