The Good: We identify or create an opportunity to achieve the same result in a cheaper, quicker, easier way. Like using a traffic app to guide you to your next meeting. It provides only a first-mover advantage. If everyone uses it, it’s standard practice. Innovation and execution are key.

The Bad: We use a shortcut that is to the detriment of others. It gets us where we are going, but upsets a lot of people along the way. Like passing on the shoulder only to shove in the traffic later. This may seem smart, but soon peoples’ patience will run out.

The Ugly: We take advantage of people to the point of abuse. The aim is not altruism, although we might promote it as such. It is self-enrichment. Like a Traffic Officer that pulls you over to steal your car. Leaders are especially prone.

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