The internet gave birth to an interconnected world at your fingertips. Never has the world been as connected. This bombards us with astronomical amounts of information. We do not know how to deal with the stimulus.

Enter the algorithm. The holy grail of typecasting. It allows us to define people by likes and searches and behaviour. These algorithms surround us, monitor us, and offer us convenience. We love it.

It also disconnects us from the world. It reinforces the things we already like, or search or engage. Eventually, we are surrounded by our view of reality, our interpretation. My life according to Facebook. Limited to the exposure of the person I am right now.

We need to look for smart ways to expose ourselves to realities just outside our peripheral experience.

The world is not so small after all.


Marc Sendra martorell

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